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Online Creators Are Boring As Hell

Don’t fall for the hype of easy money

Pete Williams
5 min readMar 15, 2023

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“These are the best writers on Medium right now…”

That was the tweet I saw a couple of weeks ago, followed by around 10 names, maybe half of whom I recognised. I saw a similar list of Twitter writers around the same time. I was momentarily irritated I wasn’t on the one about Medium (hey, we all have egos), but then it hit me…

All of these “writers” are boring as fuck.

And I say “writers” because while technically they are writing, in reality it’s just non-stop content creation about self-improvement.

Now look, I’m not going to sit here and criticise a bunch of people for writing self-improvement, because I do a tonne of it myself. I ain’t a hypocrite.

Where we differ though, is that every single one of these people are solely self-improvement writers who produce stuff that, to me at least, is repetitive, uninspired and not insightful.

Most of these people are also earning significant, even massive cash.

  • So and so ghostwrites tweets and earns $40k a month.
  • So and so just sold $80k worth of his course in the first week.

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