Nike’s latest ad campaign

Nike, Colin Kaepernick and Authentic Advertising

We’ve all seen bad ads before. Some of them have terrible production value, some have bad scripts, and some have such wooden acting (funeral and income protection insurance ads, I’m looking at you) that you can’t help but laugh incredulously at how bad they are. There’s a new kind of bad ad that I’ve been seeing over the past couple of years though, and it hasn’t got anything to do with the above traits…