Nike’s latest ad campaign

Nike, Colin Kaepernick and Authentic Advertising

We’ve all seen bad ads before. Some of them have terrible production value, some have bad scripts, and some have such wooden acting (funeral and income protection insurance ads, I’m looking at you) that you can’t help but laugh incredulously at how bad they are. There’s a new kind of bad ad that I’ve been seeing over the past couple of years though, and it hasn’t got anything to do with the above traits. These ads have good production value and do most things quite well. The problem is, they are usually trying to latch onto some social trend and appropriate it for their brand. It may see like a good idea – inserting your brand into the current conversation, but this is where the issues start, because effective advertising isn’t about being seen with what is popular at the time, it’s about making statements that are in line with your brand and the public perception of your brand.

Oh dear god, make it stop.

𝘼𝙪𝙩𝙝𝙤𝙧, 𝙤𝙘𝙘𝙖𝙨𝙞𝙤𝙣𝙖𝙡 𝙧𝙖𝙣𝙩𝙚𝙧. 𝘼𝙩𝙝𝙡𝙚𝙩𝙚 𝙖𝙣𝙙 𝙨𝙤𝙡𝙙𝙞𝙚𝙧 𝙞𝙣 𝙖 𝙥𝙧𝙚𝙫𝙞𝙤𝙪𝙨 𝙡𝙞𝙛𝙚.

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